Optimum Nutrition (ON) is the world’s No. 1 selling sports nutrition brand. In association with iQ Content, I worked with ON to design an app enabling sports enthusiasts to plan a varied diet with maximum nutrition, while promoting ON for building muscle and fitness.
The app was designed to look striking and utilitarian. High-contrast colours were used along with hard-edged shapes, with geometric patterns overlaid on fitness images. (And obviously, having to work with lots of photos of insanely gym-fit men was just one of the terrible downsides of a visual designer’s job…)