Formerly known as the Irish Medicines Board, the Health Products Regulatory Authority protect public and animal health by monitoring human and veterinary medical products. Their new branding was created by Red Dog, and I was commissioned by Engine Solutions who were building the new website, to come up with a look-and-feel for it.
The site was designed to look medical and authoritative, without being too heavy. A huge amount of back-end database powers the site, so the challenge was to serve up information without pages looking too crowded. Lots of white space was used, with grey backgrounds and small highlights of colour. Rounded shapes and corners kept the site from looking too cold and clinical, and a logo-based honeycomb pattern added texture to page backgrounds.
